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20-9-2019 11:46:45

Electronic Arts tweeted ‘invest in Crypto’ as a marketing stunt — and crypto whiz kid Justin Sun capitalized by touting his Tron platform’s games

Electronic Arts jokingly tweeted “invest in Crypto” to promote a new character in Apex Legends, and Justin Sun capitalized on the marketing stunt by touting his Tron platform’s games. “Check out games built on #TRON @WINkorg,” the Tron and BitTorrent CEO replied to EA’s tweet, tagging Wink, an online gaming platform on the Tron network. Binance, Huobi Global, Bitcoin Magazine, and other members of the crypto community cheered EA’s marketing stunt. Sun made headlines this year after he paid $4.6 million to have lunch with Warren Buffett and invited Donald Trump to join them, only to postpone the meal at the last minute, sparking conspiracies he was in trouble with the Chinese government. Here are 6 things to know about Justin Sun. Here’s a timeline of the Buffett lunch saga. Here’s everyone Sun has invited to the Buffett lunch. Electronic Arts jokingly tweeted “invest in Crypto” to promote a new character in Apex Legends, and Justin Sun capitalized on the marketing stunt by touting the games available on his Tron blockchain platform.Foto: sourceTwitter/Justin Sun The video game giant made the comment after Apex Legends – its Fortnite-style shooter – announced it would release its third season on October 1 and introduced Crypto, a new Legend. EA’s tweet drew positive responses from several players in the crypto community including Binance, Huobi Global, and Bitcoin Magazine. Sun is the CEO of Tron – which operates the 13th largest cryptocurrency, according to CoinMarketCap – and BitTorrent, the file-sharing network. Tron boasts games such as CropBytes and Magic Academy on its platform. Sun tagged Wink, an online gaming application built on the Tron blockchain, in his reply to EA. The Tron boss launched Tron Arcade last November and pledged to invest up to $100 million into the gaming fund over three years. “Let’s build the next generation of games together!” he tweeted at the time. Sun, a protégé of Alibaba founder Jack Ma, made headlines this year after he paid $4.6 million for a charity lunch with Warren Buffett and invited several crypto bosses as well as President Donald Trump to attend. However, he postponed at the last minute, sparking conspiracies he was in trouble with the Chinese government. The lunch is reportedly being rescheduled.Read more: Crypto whiz kid Justin Sun is giving away $1.2 million to 100 people next year – and wants Andrew Yang to help himThe post Electronic Arts tweeted ‘invest in Crypto’ as a marketing stunt — and crypto whiz kid Justin Sun capitalized by touting his Tron platform’s games appeared first on Business Insider Nederland.
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