Ruralco Holdings Ltd. provides merchandising services. It operates through the following segments: Rural Services, Water Services, Live Export, Financial Services and Corporate. The Rural Services segment offers livestock agency, wool broking, real estate services and sells rural supplies. The Water Services segment supplies and installs water related products and also provides irrigation and planning services. The Live Export segment supplies feeder and slaughter cattle. The Financial Services segment comprises of finance broking and agricultural advisory services. The Corporate segment comprises the Group's back office Corporate, Supply Chain and Procurement cost centres. The company was founded in 1865 and is headquartered in Macquarie Park, Australia.