Standard Chartered Plc operates as an international banking and financial services company. It provides personal and business banking services such as loans and mortgages, insurance and investments. It operates through the following client segments: Corporate and Institutional; Commercial; Private; and Retail Banking. The Corporate and Institutional Banking client segment comprises global corporates, local corporates and financial institutions. The Commercial Banking client segment serves medium-sized business and mid markets clients, which provides products across transaction banking, financial markets and lending. The Private Banking client segment provides net worth clients personalized service and products and services to meet their financial needs. The Retail Banking client segment includes priority and international clients; personal and preferred clients; and business clients. The company was founded on November 18, 1969 and is headquartered in London, the United Kingdom.